Campaign hub
Share the It's Good to Know campaign with your networks using the promotional resources on this page.
About the campaign
The It's Good to Know campaign is a national awareness campaign supported by the Australian Government and delivered in partnership with Cancer Council Victoria, the Daffodil Centre, National Aboriginal Community Controlled Health Organisation, ACON, the Australian Multicultural Health Collaborative, and the Royal Flying Doctor Service (South Eastern Section).
The campaign supports the launch of the National Lung Cancer Screening Program, aiming to increase awareness and participation among eligible Australians.
Lung cancer is Australia’s leading cause of cancer-related death. This screening program offers a new opportunity to detect lung cancer early, when it’s more treatable and save lives. But to do this, we need to make sure that everyone eligible knows about this program and is supported to participate.
Some communities continue to experience higher rates of lung cancer and may face additional barriers to participation.
The It's Good to Know campaign reflects the diversity of the eligible population and will run across TV, radio, digital, social media, outdoor and through community platforms to reach people where they are.
Help to amplify this campaign by sharing the information and resources below with your networks.
Together, we can help more Australians benefit from this life-saving program!
Toolkits for communities

Toolkit:
For First Nations
communities

Toolkit:
For LGBTQ+
communities

Toolkit:
For rural and remote
communities
Key messages
- There's a new National Lung Cancer Screening Program that can help find lung cancer early, before symptoms start.
- The scan is quick, free, and it could save your life.
- When found early, more than 65% of lung cancers can be successfully treated.
- Lung screening could give you more healthy and active years to spend with your loved ones.
- If you're aged 50 to 70 and have a smoking history, ask your doctor or healthcare provider about lung screening.
- Lung screening involves having a low-dose CT scan of your chest to look for early signs of lung cancer.
- Eligible people can have a free scan every two years, through the program.
- Lung screening could save your life.
- It's good to know.
- Find out more at lungcancerscreen.org.au
Newsletter and website content
EDM banners
Social media content - consumers
Use the text and the tiles below to share the campaign on your social media channels. The content provided below is for Facebook, Instagram and LinkedIn.
Tags: @LungCancerScreeningProgram, @healthgovau
Hashtags: #ItsGoodToKnow #LungScreeningSavesLives #LungScreening #LungCancerScreeningProgram
Social tiles (all sizes)
Social videos
You can share the below videos across your networks via their YouTube link.
30 second ad
15 second ad
Captions
Social media content - healthcare providers
Use the text and the tiles below to share the campaign on your social media channels. The content provided below is for Facebook, Instagram and LinkedIn.
Tags: @LungCancerScreeningProgram, @healthgovau
Hashtags: #ItsGoodToKnow #LungScreeningSavesLives #LungScreening #LungCancerScreeningProgram








